BRIEF 1

Brief 1 - Television

 

I plan to do brief one on television which includes an audio-visual scene and a print-based magazine.

I have chosen brief one, as I believe it has a good target audience that I could attract due to it being based on a younger generation. I can use my knowledge on camera shots and angles and put everything together from my experience in GCSE Media at secondary school. I would need a strong storyline and I believe that highlights my strengths of being very creative and having a wide imagination.

The task b would be effective as well, as I have experience in doing magazines due to GCSE Media Studies. I enjoy doing magazines and making it creative and bold for my target audience. The criteria is fair and I could highlight that all in my television magazine effectively with effort and motivation. I could use my knowledge on techniques to attract my target audience e.g. direct mode of address, colour schemes etc.

Black Panther - mainstream

List and explain the elements that make Black Panther a typical mainstream film.

Look at your previous notes and blog posts about mainstream films and how they maximise their profits to help.

 

You should consider the following and find relevant information:

 

GENRE

Black Panther is a popular movie, as it is a part of the Marvel franchise and it is an action and adventure. Action and adventure are very appealing to the audience as it increases your awareness and has you on the edge of your seat, as it is normally very unexpected.

 

NARRATIVE

 ….

 

STARS

The actor who plays Black Panther is Chadwick Boseman. Chadwick is well-known American actor who has featured in Captain America: Civil War, 21 Bridge and Get On Up. However, Chadwick Boseman sadly passed on the 28thAugust 2020. I believe that the stars increased the budget and profits of the films due to the film being so popular. The size of audience expanded due to their mostly being ethnic minority stars, it creates movements such as: BLM and it has shown Afrofuturism.

 

AUDIENCE

The audience is mainstream and very wide in Black Panther and it attracts a range of different people as they show an interest to superhero’s, Marvel, Afrofuturism and black panther movement. There is a pre-existing audience due to Marvel fans and Black Panther being a part of the Marvel and Chadwick being featured in Captain America: Civil War. There isn’t a specific

 

 

 

FRANCHISE  

Black Panther belongs in the Marvel franchise; however Black Panther 2 is expected to be released in May 2022. This maximises profits and audience due to it being a part of Marvel.

 

 PRODUCER

The director of Black Panther is Ryan Coogler and the two producers are Kevin Feige and David Grant. 

 

OWNERSHIP

Black Panther was produced by Marvel which is apart of Walt Disney Studios. Walt Disney Studios is the biggest production company and owns plenty of other assets.

 

BUDGET

Black Panther’s budget was $200million and had over $1.3billion worldwide due to Black Panther being apart of the Marvel superheroes.

 

FUNDING AND PLANNING

The money came off Disney, due to them being one of the biggest production companies and creating successful and popular films. Black Panther was one of the black characters in comics as he is a member of the royal family in the fictional African country of Wakanda.

 

MARKETING CAMPAIGN

There was a large marketing campaign to promote Black Panther, they created a film poster which maximised audience by Intriguing the audience with several different enigma codes seen in the film poster and trailer. Therefore, this made the audience excited and eager to watch Black Panther due to so many unseen and hidden enigma codes.

 

DISTRIBUTION

There was a large number of cinemas targeted to promote the new mainstream film and was released on different formats and platforms to engage the audience further.

 

PROFITS AND RECEPTION

As of May 22, 2018, Black Panther has made $1.344 billion. The box office has likely increased due to that data being two years ago.

 

LINKS TO OTHER PRODUCTS 

There is a soundtrack to Black Panther with several songs such as; Wakanda Origins, Warrior Falls and Waterfall fight with some of the songs featuring Kendrick Lamar. It has been announced there will be a sequel to be released in May 2022, this will help keep the audience interested in the ongoing story that Black Panther must tell by fighting enemies and saving his people. There is loads of merchandise available online throughout different websites from tops to hoodies.

Black Panther

 Black Panther

1 How does Black Panther fit into the Marvel franchise and universe ?

Black Panther fits into the marvel franchise as it is a new superhero who is the King of Wakanda.

 

2 What makes it different from other films in the Marvel cinematic universe ? 

Black Panther mostly features ethnic minority characters with a range of races and different superpowers. The audience get to experience a different superhero from a different culture unlike some of the other marvel superheroes. There is a range of audiences but, they have attracted a wider audience than most marvel movies due to Black Panther featuring a lot of ethnic minority people this represents that Marvel agrees with a diverse society.

 

3 What  made it successful ? 

Consider the film itself, the star, the existing fanbase , the cultural contexts of its release e.g  BLM , oscars so white , the range of audiences.

Black Panther helped the BLM movement due to featuring loads of ethnic minority characters. Marvel already had an existing fan base due to their previous movies such as: Avengers, Amazing Spider-Man, Iron Man etc. It excites Marvel fans to see a new superhero evolving with a different culture and background than others. 

 

Research and summarise the following and explain how they link to the film Black Panther:

Harlem Renaissance was an expression of writing, music and art that occurred in 1920s – 1930s in New York and it was known as the ‘new negro movement’. The movement brought notice to the great works of African American art, and inspired and influenced future generations of African American artists and intellectuals. Harlem Renaissance links to Black Panther as they are a tribe from Africa which represents strength and power and they feely express themselves.

 The Black Panthers was a party for self-defence, it was founded 54 years ago in 1966. The original purpose of the party was to patrol African American neighbours and protect residents from acts of police brutality. They were promoting social change in communities. This links to Black Panther as it shows the history to be black in both America and Africa.

 Afrofuturism is linked to black panther as Wakanda is an African nation the rest of the world believes to be poor but is secretly rich. Afrofuturism is a movement that explores black identify and black culture

 Oscarssowhite is a hashtag created in 2015 used to call out the lack of diversity especially people of colour. Before the famous hashtag, 92% of top film directors were men and 86% of top film featured white actors in the lead roles. A pattern which dated back to decades ago however, black panther won Oscars and helped reemphasis the movement.

BBC1 & ITV2

BBC1 & ITV2

BBC1

BBC1 was first launched on the 2^nd of November 1936, which is over 80 years old. Its main target audience is the older generation, as they play the soaps and news mainly. The BBC shows well-known programs such as: “EastEnders”, “The One Show “and “Doctors”. The BBC is mainly funded by the television license fee which gives them an annual budget for 2012-2013 was £1.14bn. As we are in 2020 now, you can imagine that budget only rising due to the population grows as well as the intelligence of technology. The BBC1 channel has reached a total of 11.7m viewers across the entire week due to the new coronavirus storyline. It is 70% higher than its average in 2019 and it has been the channel’s biggest week since 2015.


ITV2

ITV2 was first launched on 7^th December 1998 which is just over 20 years old. ITV2 is seen as a newer trendy channel for the younger generation usually producing reality-tv. ITV2 is famous for showing “Love Island UK”, “TOWIE” and “Celebrity Juice”. ITV2 targets the younger generation of 16-34-year olds and this channel attempts to “capture and retain a gender-neutral, mischievous and fun-loving audience”. ITV2 has had viewing figures of 26k. However, the popular show “Love Island” has had over 3million people tune in to watch the summer 2019 cast as Amber and Greg win the fifth series of ITV2’s Love Island.



Specialist and independent record labels

An independent record label is a record label that operates without the funding of major record labels and it is a niche record label. Independent record labels ten to work with other smaller companies and have smaller relationships for their distribution and publishing needs.

Specialist record labels are the more global labels that have a wider audience compared to an independent record label.



Audience

A psychometric audience profile defines an audience by how they think and consider their values and attitudes.

The Succeeder:

o   Has a high social status

o   Tends to be very organized

o   Have a lot of responsibility

o   Aim to be prestige

o   They seek control

The 18-34-year-old succeeder would be typically interested in documentaries, as it explores an element of reality in the world and seen as respectful. However, I believe that 18-34-year-old succeeder enjoys programs such as “Keeping Up with The Kardashians” as it is reality tv and shows a rich and wealthy atmosphere of the world which they can relate to as successful people.

LNWH exam question

Explain how the radio industry targets audiences. Refer to Late Night Woman’s Hour to support your points. [ 10 marks ] 

Introduction

In this exam question, I will attempt to answer and explain how the radio industry targets audiences and will refer to Late Night Woman’s Hour to support my points.

LNWH

Late Night Woman's Hour was a spin show from the original show back in the 1940’w called Woman’s Hour. LNWH It is a late-night edition and is produced by BBC Radio 4, it can be streamed via BBC iPlayer. It started in 2015 with a one-month pilot run, scheduled twice-weekly on Thursday and Friday at 11pm for one hour. It was hosted by Lauren Laverne (2015-2018) and Emma Barnett (2018-Present).

LNWH is very interesting, so, therefore it aims to attract well-educated, intelligent, and middle-class and middle-aged people as the guests on the show can include authors, artists, celebrities, etc. These people that feature as guests on LNWH are successful in their career and very intelligent and aware of affairs/debates around the world.

BBC Radio 4

BBC 4 has a remit to be a mixed speech service, offering current affairs occurring around the window and must provide a variety of shows e.g. drama, comedy, and factual. Radio 4 programs must be high quality, original and engaging, as it is BBC Radio 4’s purpose.

Radio 4 has a target audience of 51% female and 49% male. The average age of a BBC Radio 4 listener is 56 years old; it is clear to say that Radio 4 attract an older audience due to the interviews and debates whereas, the younger audience is interested in music and not ongoing debates around the world.

The internet has evolved through the years, which allows more and more programs to have a wider audience due to the new people using the internet. This means that LNWH will gain more viewers due to popularity of the internet. It encourages more and more people to use the internet, as LNWH has a range of episodes and podcasts on BBC iPlayer free of charge. However, the older generation may not be used to/ or know how to use technology to a correct standard. This can affect the amount of views LNWH receives due to the older audience not knowing how to use the technology currently.



The current target audience is mostly attracted due to the guests on the show and the theme of the episode e.g. breakups, homelife etc. As some audiences will prefer topics e.g. the older audience may prefer topics such as; career, gender price gap, money etc. Whereas, LNWH might attract a few younger viewers on different topics such as; breakups, losing friends, James Charles and Tati Westbrook feud. Some fans of LNWH will obviously prefer a presenter on LNWH but, LNWH also uses direct mod of address this makes the audience/viewer feel special and as if the presenter and viewer has a relationship because it seems like they are speaking to them directly due to addressing them as “you”.



Conclusion

To conclude, I believe that I have answered and explained how the radio industry targets audiences and have referred to Late Night Woman’s Hour to support my points effectively.

LNWH

Late Night Woman's Hour

Introduction

Late Night Woman's Hour was a spin show from the original show back in the 1940’w called Woman’s Hour. LNWH It is a late-night edition and is produced by BBC Radio 4, it can be streamed via BBC iPlayer. It started in 2015 with a one-month pilot run, scheduled twice-weekly on Thursday and Friday at 11pm for one hour. It was hosted by Lauren Laverne (2015-2018) and Emma Barnett (2018-Present). The target audience for LNWH is middle-aged female, it features several different guest panelists every episode.


BBC Radio 4


BBC 4 has a remit to be a mixed speech service, offering current affairs occurring around the window and must provide a variety of shows e.g. drama, comedy, and factual. Radio 4 programs must be high quality, original and engaging, as it is BBC Radio 4’s purpose.


History and Background of LNWH


Women's hour was first broadcasted on the 7th of October 1946. the show offended some listeners with its makeup tips and male host as it was considered patronizing for some viewers.


Themes and subjects covered in LNWH


LNWH discusses all different topics and subjects e.g. how to handle a breakup & how to make your voice heard, anxiety, etc. This causes LNWH to build viewers, as they discuss a range of different subjects this can easily be spread e.g. through friends and families by social interaction and discussing together.

Structure and content of typical episodes


I have discovered the episode “home”.  It explores home life and careers, discussing whether work-life can connect with home life. The theme will be mentioned, and they will go around the table discussing different aspects of these themes and the different opinions on the subject. The phone-in session is normally towards the end of the show/podcast, as it allows any questions to be answered from viewers wanted to find out more information.



Background of Presenters


Jane Garvey

Jane Garvey is a British radio presenter who featured on LNWH. She was born on the 23rd of June 1964 and is aged 55 years old. Jane became a news editor before leaving in 1988 to join BBC Hereford and Worcester as a reporter. Later in 2007, that Jane was leaving 5 Live after 13 years and that she had joined BBC’s Radio 4’s Woman’s Hour.



Lauren Laverne

Lauren Laverne was born on 28th April 1978. She is 41-year olds and was born in Sunderland, England.  Lauren Laverne had loads of presenting in television shows and documentaries through to The Alphabet Show to Tee and Mo on CBeebies. Lauren was a columnist for The Guardian from 2012 – 2014, writing about style and British culture. Lauren launched an online platform aimed at women called “The Pool”. It was co-founded with writer and magazine editor Sam Baker and includes a range of British journalists.



Emma Barnett


Emma is a British broadcaster and journalist who is 35 years old. She is a presenter for BBC Radio’s 4 Woman’s Hour, she was well recognized as she was the youngest presenter in the program’s history.  Before Late night woman’s hour, she was a journalist and joined “The Daily Telegraph” and became a digital media editor. Then, I became a radio presenter for LBC for three years. Emma has had her fair share of broadcasting and presenting history in her years.



Use of spoken language


In the episode of “home”, it introduces the episode as “on this day on woman’s hour…” The use of mode address is used as they ask you and ask rhetorical questions to engage the audience’s attention, therefore this makes the audience feel involved as it gets them thinking. They use formal language, as they address each other politely and formally as the presenters and guests talk with respect and manners.



Target audience of LNWH


In LNWH “home” episode it has an early reference to Game of Thrones as “winter is coming” which aims to target a younger audience than the typically Radio 4 Woman’s Hour listeners. LNWH is very interesting, so, therefore, aims to attract well-educated, intelligent, and middle-class people as the guests on the show can include authors, artists, celebrities, etc.


In “Home” the guests featured are:

o   Trine Hahnemann – Chef and Author

o   Susie Orbach – Psychotherapist and author

o   Dr. Rachel Hurdley – Research fellow

o   Helen Zaltzman – Podcaster and crafter

The typical Radio 4 audience is 49% male and 51% female. The average age of the Radio 4 listener is 56 yea olds and mostly has an older audience compared to the show “LNWH.

Radio 4

Broadcasting & -Podcasting

Broadcasting

·       Schedule

·       Mass audience

·       Live

Podcasting

·       On-demand

·       Niche audience

·       Pre-recorded

Commercial broadcasting is programming by privately owned corporate media, as opposed to state sponsorship. An example of a commercial broadcasting: 

A PSB (Public Service Broadcaster) is financed and controlled by the public and it is for the public.

The difference between a commercial broadcaster is it is privately owned and a PSB is owned and controlled by the public.

The BBC is publicly owned and stands for British broadcasting corporation. The BBC is funded by an annual licence fee which is £150.50. The BBC's mission is to serve all audience by having high-quality shows which can inform, entertain and educate.

How does the BBC broadcast or provide content nationally, locally and globally? 
( give examples)

Content  and style of BBC Radio 4     

  Based on the types of programmes available, the branding of the station , the choice of presenters and listening to the content, explain the general  content, identity and audience of Radio 4 and  give some  examples of speech-based radio programmes from the  station.