BBC1 & ITV2

BBC1 & ITV2

BBC1

BBC1 was first launched on the 2^nd of November 1936, which is over 80 years old. Its main target audience is the older generation, as they play the soaps and news mainly. The BBC shows well-known programs such as: “EastEnders”, “The One Show “and “Doctors”. The BBC is mainly funded by the television license fee which gives them an annual budget for 2012-2013 was £1.14bn. As we are in 2020 now, you can imagine that budget only rising due to the population grows as well as the intelligence of technology. The BBC1 channel has reached a total of 11.7m viewers across the entire week due to the new coronavirus storyline. It is 70% higher than its average in 2019 and it has been the channel’s biggest week since 2015.


ITV2

ITV2 was first launched on 7^th December 1998 which is just over 20 years old. ITV2 is seen as a newer trendy channel for the younger generation usually producing reality-tv. ITV2 is famous for showing “Love Island UK”, “TOWIE” and “Celebrity Juice”. ITV2 targets the younger generation of 16-34-year olds and this channel attempts to “capture and retain a gender-neutral, mischievous and fun-loving audience”. ITV2 has had viewing figures of 26k. However, the popular show “Love Island” has had over 3million people tune in to watch the summer 2019 cast as Amber and Greg win the fifth series of ITV2’s Love Island.



Specialist and independent record labels

An independent record label is a record label that operates without the funding of major record labels and it is a niche record label. Independent record labels ten to work with other smaller companies and have smaller relationships for their distribution and publishing needs.

Specialist record labels are the more global labels that have a wider audience compared to an independent record label.



Audience

A psychometric audience profile defines an audience by how they think and consider their values and attitudes.

The Succeeder:

o   Has a high social status

o   Tends to be very organized

o   Have a lot of responsibility

o   Aim to be prestige

o   They seek control

The 18-34-year-old succeeder would be typically interested in documentaries, as it explores an element of reality in the world and seen as respectful. However, I believe that 18-34-year-old succeeder enjoys programs such as “Keeping Up with The Kardashians” as it is reality tv and shows a rich and wealthy atmosphere of the world which they can relate to as successful people.