How do media producers meet the needs of a specialised audience?
Refer to WaterAid to support your points
A target audience is a specific product/service that a specialised audience is aimed at. All companies have a target audience, they pick and choose the people to most likely buy or interact with your advertisement, film etc.
Media producers will define and categorise their audience through demographic profiles. A demographic audience is based on characteristics such as: age, gender, income and career. This way the producers are finding people who are mostly likely to engage and interact with the advert! WaterAid Producers used demographics onto make their target audience e.g. the song "sunshine on a rainy day" indicates that the target audience for this advert was people aged 30-40 year olds because the original song was released in the 1990s. The producers choose this target audience because they would have a link to the song as it is a atmosphere of nostalgia.
The target audience is also likely to be female, trough the use of Claudia who they might personally identify with! Parents might also connect with this story of Claudia, as they might know some family members/friends that are struggling like Claudia. Many parents/carers would sympathise with this advert because there is a lot of kids featured. Many parents would want others kids to be happy like Claudia because the reality is there isn't many kids like Claudia due to the ending "650million people still don't have access to clean drinking water". The advert has a dramatic contrast, as it shows children happy and playing by the use of warm yellow colours however, towards the end reality hits as WaterAid provides a statistic.
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