Media Homework- Fay

1.  'Every little helps' - Tesco
     'Save money live better' - Asda
     'Think different' - Apple
     'Just do it!' - Nike
     'It's finger lickin' good!' - KFC

2. In the NHS anti smoking ad they use shock tactics to stop people from smoking.
The use of emotive language "if you could see the damage you'd stop" it plays on the audience's mind as the audio immediately stops and there is a high level of seriousness.
The audio of realistic scenarios e.g. the inhaling of the cigarette and the wind blowing, creates a sense of reality.
It uses disturbing imagery, it shows the cigarette turning into some sort of fat which puts off the audience from smoking, which was the NHS's first aim.

3.  All black people like chicken - KFC
     Only mums do the shopping - Asds
    Only women doing the cleaning - Fairy Liquid
    

4. ?

5. The Specsavers/ lynx advert.

6. Music is used to create an atmosphere for the audience for example; slow and low pitched music can make the audience feel sad.

7.  Spice girls in the walker crisps advert

8. ?