Marketing Campaign - Christina, Chloe, Hailie Aaron and David

Product: Amazon A1

Marketing: An advert

Message: Improving your day to day life - paired to the Alexa
 Through camera quality, wireless charging paired with another amazon device, fingerprint sensor and holographic.

Slogan: ' Living life on the edge"

Three Golden Rules To Advertising

Inform: In the advert, we will discuss the latest qualities on the phone compared to other phones in the market, helping the elderly.

Persuade: It is different, compared to other phones e.g. holographic. The phone has "Ask A1" which can help the elderly take shortcuts by finding it easier to call or text their family and friends.

Sell: Selling our product to the elderly who are unexperienced in the technological world by making this phone an easy learning device. It'll help with their day to day tasks e.g. set reminders to call the grandchildren.

USP: It has holographic qualities like no other phone.

Persuasive devices: Repetition, catchy audio and having Morgan Freeman feature in it.