26/09/19

Barnardo's uses persuasive tools such as;

• Emotive language ' I don't trust anyone ' and 'I'm scared'
• Camera shot - held camera 
• Camera shot - close up to show emotions to audience
• Sympathetic audio towards the end as the male gets younger
• Shaky camera movement - can suggest the unstableness
• Point of view shot- as if we was talking to each character

Inform

The narrative, as it was a direct mode to inform the audience of the story.

The slogan and logo used at the end of the advert.

The dialogue used as if we, the audience was speaking to each character.

Persuade

Emotive language

Camera Shots

Audio

Sell

Used a direct link to their website.

Mentioned their slogan and logo.

Advertising

Image 1:Barnardo's

• Emotive language- ' Give a neglected child a new life'
• Imagery - trapped 

Image 2: Smoking

• Emotive language - ' Children of parents who smoke, get to heaven earlier'
• Sad Imagery- there is a halo of smoke around her head which links to heaven.
• Camera shot- Mid shot of a little young girl

Image 3:  NHS Smoking

• Disturbing imagery- of a pregnant mum with smoke coming out.
• Emotive Language- 'harms your baby'
• Dark lighting - suggesting evil within

Image 4: Hooked

• Imperative language- ' get unhooked'
• Facts- ' the average smoker...'

Image 5: Drive Awareness

• Editing their chid's face in the rear-view mirror - using powerful facial expressions
• Emotive language - 'the number of car accidents involving children increase during school holidays, please be careful.'

Image 6: Smoking

• Statistics- ' Over 80%...'
• Imagery- the smoke is suffocating him
• Emotive language- ' harmful poisons'
• Dark lighting & Dark colours -  to show bad effects

03/10/19

Persuasive tools

• Stereotypes-  are used to offer a shortcut which is an immediate meaning.
• Intertextuality-Using a media text to create an immediate meaning.
• Music- Using a number of ways to grab the audience's attention as a short narrative.
• Famous People- The audience may admire the celebrity and aspire to be like them then they will most likely buy the product.
• Repetition/slogan- repeating the advert can be seen as an effective tool as the slogan and advert will remain in their memory.
• Reward and Punishment- this is a key tactic, physical rewards and psychological rewards.
• Value messages- These adverts carry value messages ( a message that has a deep meaning behind it) e.g. life is too short.

Maslow's Hierachy of words

Psychological, Safety, Belongness and love, Esteem and Self activation

1. Psychological needs - food, drink, sleep and relief from pain

2. Safety - security and protection

3. Belongness and love - friends, companions and family

4. Esteem - respect, confidence and admiration

5. Self activation - discover the truth about yourself and create beauty and produce order and promote justice.