BBC1 & ITV2

BBC1 & ITV2

BBC1

BBC1 was first launched on the 2^nd of November 1936, which is over 80 years old. Its main target audience is the older generation, as they play the soaps and news mainly. The BBC shows well-known programs such as: “EastEnders”, “The One Show “and “Doctors”. The BBC is mainly funded by the television license fee which gives them an annual budget for 2012-2013 was £1.14bn. As we are in 2020 now, you can imagine that budget only rising due to the population grows as well as the intelligence of technology. The BBC1 channel has reached a total of 11.7m viewers across the entire week due to the new coronavirus storyline. It is 70% higher than its average in 2019 and it has been the channel’s biggest week since 2015.


ITV2

ITV2 was first launched on 7^th December 1998 which is just over 20 years old. ITV2 is seen as a newer trendy channel for the younger generation usually producing reality-tv. ITV2 is famous for showing “Love Island UK”, “TOWIE” and “Celebrity Juice”. ITV2 targets the younger generation of 16-34-year olds and this channel attempts to “capture and retain a gender-neutral, mischievous and fun-loving audience”. ITV2 has had viewing figures of 26k. However, the popular show “Love Island” has had over 3million people tune in to watch the summer 2019 cast as Amber and Greg win the fifth series of ITV2’s Love Island.



Specialist and independent record labels

An independent record label is a record label that operates without the funding of major record labels and it is a niche record label. Independent record labels ten to work with other smaller companies and have smaller relationships for their distribution and publishing needs.

Specialist record labels are the more global labels that have a wider audience compared to an independent record label.



Audience

A psychometric audience profile defines an audience by how they think and consider their values and attitudes.

The Succeeder:

o   Has a high social status

o   Tends to be very organized

o   Have a lot of responsibility

o   Aim to be prestige

o   They seek control

The 18-34-year-old succeeder would be typically interested in documentaries, as it explores an element of reality in the world and seen as respectful. However, I believe that 18-34-year-old succeeder enjoys programs such as “Keeping Up with The Kardashians” as it is reality tv and shows a rich and wealthy atmosphere of the world which they can relate to as successful people.

LNWH exam question

Explain how the radio industry targets audiences. Refer to Late Night Woman’s Hour to support your points. [ 10 marks ] 

Introduction

In this exam question, I will attempt to answer and explain how the radio industry targets audiences and will refer to Late Night Woman’s Hour to support my points.

LNWH

Late Night Woman's Hour was a spin show from the original show back in the 1940’w called Woman’s Hour. LNWH It is a late-night edition and is produced by BBC Radio 4, it can be streamed via BBC iPlayer. It started in 2015 with a one-month pilot run, scheduled twice-weekly on Thursday and Friday at 11pm for one hour. It was hosted by Lauren Laverne (2015-2018) and Emma Barnett (2018-Present).

LNWH is very interesting, so, therefore it aims to attract well-educated, intelligent, and middle-class and middle-aged people as the guests on the show can include authors, artists, celebrities, etc. These people that feature as guests on LNWH are successful in their career and very intelligent and aware of affairs/debates around the world.

BBC Radio 4

BBC 4 has a remit to be a mixed speech service, offering current affairs occurring around the window and must provide a variety of shows e.g. drama, comedy, and factual. Radio 4 programs must be high quality, original and engaging, as it is BBC Radio 4’s purpose.

Radio 4 has a target audience of 51% female and 49% male. The average age of a BBC Radio 4 listener is 56 years old; it is clear to say that Radio 4 attract an older audience due to the interviews and debates whereas, the younger audience is interested in music and not ongoing debates around the world.

The internet has evolved through the years, which allows more and more programs to have a wider audience due to the new people using the internet. This means that LNWH will gain more viewers due to popularity of the internet. It encourages more and more people to use the internet, as LNWH has a range of episodes and podcasts on BBC iPlayer free of charge. However, the older generation may not be used to/ or know how to use technology to a correct standard. This can affect the amount of views LNWH receives due to the older audience not knowing how to use the technology currently.



The current target audience is mostly attracted due to the guests on the show and the theme of the episode e.g. breakups, homelife etc. As some audiences will prefer topics e.g. the older audience may prefer topics such as; career, gender price gap, money etc. Whereas, LNWH might attract a few younger viewers on different topics such as; breakups, losing friends, James Charles and Tati Westbrook feud. Some fans of LNWH will obviously prefer a presenter on LNWH but, LNWH also uses direct mod of address this makes the audience/viewer feel special and as if the presenter and viewer has a relationship because it seems like they are speaking to them directly due to addressing them as “you”.



Conclusion

To conclude, I believe that I have answered and explained how the radio industry targets audiences and have referred to Late Night Woman’s Hour to support my points effectively.

LNWH

Late Night Woman's Hour

Introduction

Late Night Woman's Hour was a spin show from the original show back in the 1940’w called Woman’s Hour. LNWH It is a late-night edition and is produced by BBC Radio 4, it can be streamed via BBC iPlayer. It started in 2015 with a one-month pilot run, scheduled twice-weekly on Thursday and Friday at 11pm for one hour. It was hosted by Lauren Laverne (2015-2018) and Emma Barnett (2018-Present). The target audience for LNWH is middle-aged female, it features several different guest panelists every episode.


BBC Radio 4


BBC 4 has a remit to be a mixed speech service, offering current affairs occurring around the window and must provide a variety of shows e.g. drama, comedy, and factual. Radio 4 programs must be high quality, original and engaging, as it is BBC Radio 4’s purpose.


History and Background of LNWH


Women's hour was first broadcasted on the 7th of October 1946. the show offended some listeners with its makeup tips and male host as it was considered patronizing for some viewers.


Themes and subjects covered in LNWH


LNWH discusses all different topics and subjects e.g. how to handle a breakup & how to make your voice heard, anxiety, etc. This causes LNWH to build viewers, as they discuss a range of different subjects this can easily be spread e.g. through friends and families by social interaction and discussing together.

Structure and content of typical episodes


I have discovered the episode “home”.  It explores home life and careers, discussing whether work-life can connect with home life. The theme will be mentioned, and they will go around the table discussing different aspects of these themes and the different opinions on the subject. The phone-in session is normally towards the end of the show/podcast, as it allows any questions to be answered from viewers wanted to find out more information.



Background of Presenters


Jane Garvey

Jane Garvey is a British radio presenter who featured on LNWH. She was born on the 23rd of June 1964 and is aged 55 years old. Jane became a news editor before leaving in 1988 to join BBC Hereford and Worcester as a reporter. Later in 2007, that Jane was leaving 5 Live after 13 years and that she had joined BBC’s Radio 4’s Woman’s Hour.



Lauren Laverne

Lauren Laverne was born on 28th April 1978. She is 41-year olds and was born in Sunderland, England.  Lauren Laverne had loads of presenting in television shows and documentaries through to The Alphabet Show to Tee and Mo on CBeebies. Lauren was a columnist for The Guardian from 2012 – 2014, writing about style and British culture. Lauren launched an online platform aimed at women called “The Pool”. It was co-founded with writer and magazine editor Sam Baker and includes a range of British journalists.



Emma Barnett


Emma is a British broadcaster and journalist who is 35 years old. She is a presenter for BBC Radio’s 4 Woman’s Hour, she was well recognized as she was the youngest presenter in the program’s history.  Before Late night woman’s hour, she was a journalist and joined “The Daily Telegraph” and became a digital media editor. Then, I became a radio presenter for LBC for three years. Emma has had her fair share of broadcasting and presenting history in her years.



Use of spoken language


In the episode of “home”, it introduces the episode as “on this day on woman’s hour…” The use of mode address is used as they ask you and ask rhetorical questions to engage the audience’s attention, therefore this makes the audience feel involved as it gets them thinking. They use formal language, as they address each other politely and formally as the presenters and guests talk with respect and manners.



Target audience of LNWH


In LNWH “home” episode it has an early reference to Game of Thrones as “winter is coming” which aims to target a younger audience than the typically Radio 4 Woman’s Hour listeners. LNWH is very interesting, so, therefore, aims to attract well-educated, intelligent, and middle-class people as the guests on the show can include authors, artists, celebrities, etc.


In “Home” the guests featured are:

o   Trine Hahnemann – Chef and Author

o   Susie Orbach – Psychotherapist and author

o   Dr. Rachel Hurdley – Research fellow

o   Helen Zaltzman – Podcaster and crafter

The typical Radio 4 audience is 49% male and 51% female. The average age of the Radio 4 listener is 56 yea olds and mostly has an older audience compared to the show “LNWH.

Radio 4

Broadcasting & -Podcasting

Broadcasting

·       Schedule

·       Mass audience

·       Live

Podcasting

·       On-demand

·       Niche audience

·       Pre-recorded

Commercial broadcasting is programming by privately owned corporate media, as opposed to state sponsorship. An example of a commercial broadcasting: 

A PSB (Public Service Broadcaster) is financed and controlled by the public and it is for the public.

The difference between a commercial broadcaster is it is privately owned and a PSB is owned and controlled by the public.

The BBC is publicly owned and stands for British broadcasting corporation. The BBC is funded by an annual licence fee which is £150.50. The BBC's mission is to serve all audience by having high-quality shows which can inform, entertain and educate.

How does the BBC broadcast or provide content nationally, locally and globally? 
( give examples)

Content  and style of BBC Radio 4     

  Based on the types of programmes available, the branding of the station , the choice of presenters and listening to the content, explain the general  content, identity and audience of Radio 4 and  give some  examples of speech-based radio programmes from the  station.

Production Analysis

The Revenge Plot

My Tv show was inspired by Luther, but with a twist by having one character and serval murders. I didn’t want to copy Luther completely as it wouldn’t be original, so I done a story twist. My idea on the poster was for it to be mysterious and dark, I didn’t want it to reveal too much as a film poster.

I think my work was alright, I liked the title font and the main image itself as it creates a special effect and creates a sense of mystery and darkness of not knowing who is under the coat and what’s going to happen next.

I wish I but done a better font for the reviews and a different layout of the film poster. It looked more like a magazine front cover than a film poster, I wanted the film poster to be emptier so it looked more professional and it would leave the audience wondering and curious.

ASSASSIN CREED 3 LIBERATION

Complete a written case study of the game focusing on all of these elements, using the information from the  video links and websites.

Genre: Action/Adventure

Avator: The Assassin, the lady and the slave

Each persona has different set abilities.

There are two modes – multiplayer and story mode.

World: it explores the life of a second 18^th century assassin in Colonial America.

Goal: The goal of the game is to stop the Templars gaining control over 18th century New Orleans, which leads her to seeking out and eliminating the mysterious leader of the group in their operations.

Multiplayer: This consists of players tapping nodes on maps, using different characters to capture bases and collect supplies.

Ownership and franchise
Ubisoft is a French video game company: 1986 – 2003.

Founders: Christian. Gulliemot, Claude Gulliiemot, Gerard Gulliemot, Michel Gulliemot and Yves Gulliemot.

Production/Distribution/Format

 It was released on the 30^th October 2012 to PS3 and the following day it wasd released on Playstation Vita. It was a worldwide launch and went global. It was released on physical form a it was a video game and not online.


Marketing and Advertising

The game was advertised by social media and trailers. It shows different missions and levels with the 3 different personas.

Reception

Assassin's Creed III liberation sold close to 600,000 units.

Video gaming industry through the decades (1970s - 2020s)

Video games has developed through history as there is better graphics and levels and missions. There was serval consoles that was released e.g. Nintendo, Gameboy, Wii, PS3 etc. Games were very influential e.g. Grand Theft Auto has serval violence and disturbing scenes.


There was loads of advances in the video gaming industry - better graphics, bigger and better missions and characters. The main audiences are targeted and attracted to the video game/console through trends in the decade or marketing campaigns.

In the 1970s/1980s, there wasn't many video consoles in the era and wasn't many games that were available to those consoles for example: Pong was a console but you could only play the game 'Pong' on there.

The PSVita was released in December 2011and it was created to compete against the Nintendo 3DS. The PSVita and Nintendo 3DS were largely compared against as they each had different features. 

• MMORPG - is an online role-playing game that loads of people participate in simultaneously.

• Augmented Reality - Refers to a combination of virtual and real worlds in video games.

• Persistent Worlds - A world in an online role-playing game where events occur when the player is not logged in.

• CRPG - stands for computer role playing game, seen typically in a fantasy         environments.

• Avatar - A video gaming avatar are created by users that are based on a real people in life. 

TIMELINE - (1970s - 2020s)

1972 - Pong

1978 - Space Invaders

1980 - Pacman

1983 - Manic Miner

1983 - Mario Bros

1984 - Elite
1985 - Nintendo

1985 - Super Mario Bros
1989 - Gameboy

1990 - Monkey Island

1991 - Sonic the hedgehog

2000 - PS2
2000 - Sims
2001- GTA
2003 - Xbox One
2004 - Nintendo DS
2005 - Xbox 360
2006 - Wii
2006 - Wii Sports

2007 - Guitar Band

2009 - Angry Birds

2011 - Minecraft

2013 - Flappy Bird
2013 - PS4
2013 - The Last Of Us

2016 - Pokemon GO!
2017 - Nintendo Switch
2020 - PS5