Audience - ZOELLA

 

Zoella Audience Analysis

 

 

Zoella’s audience is mainly aimed at teen girls. This is shown by the choice of colours and content. I believe that Zoella’s audience is apart of an active online community as Zoella has over 9M followers on Instagram and has over 11M subscribers. This shows that Zoella has an active community of fans who are obsessed with her content weekly!

 

 

On YouTube, there is a range of different things you can do for example: you can share, like, subscribe and comment on someone’s video. Some fans will influence her content online by saying ‘let’s see a shopping haul’ for example. Zoella’s fans shape her media content and Zoella will allow that because she wants to give her fans what they want to please and satisfy them!

 

 

In my opinion, I think that everyone has a parasocial relationship with her. It is a one-sided relationship; you can really see the comparison as fans vs. famous youtuber. She will try and engage with her fans to please them for her own benefit as her fans will like, comment, and share her videos around which maximises her fans.

 

 

Theory

In relation to Jenkins theory, the internet has allowed fans to gather and create their own texts and easily share their work. This will maximise their popularity of the indiduvals as their content has been either liked or disliked by the fans.

 

In relation to Shirky’s theory, we are more likely to use the internet and other technology to respond to texts. Apart of this is to do with the use of technology, technology is developing more and more, and it is believed that it has changed our behaviour as we are more interactive towards celebs (comment, like & share). Technology has become used daily because fans want to interact with their celebs/idols fire social media such as Facebook, Instagram, Twitter, Snapchat, and YouTube.

 

Gauntlett’s identify theory is about how we use the internet to help us create our identify and we now have more of a variety of representations to identify with. Zoella shares her personal stories with her audience which gives them an insight on her experiences in her day to day life. These small aspects have an appeal and influence on her audience. This is important for Zoella because her persona and experiences help influence her audiences. For example, if we take Zoella’s blog post about her anxiety, her audience members that have anxiety will look deeper into this topic and would want to base themselves around Zoella and how she deals with it.

 

 

 

 

 

 

Zoella is seen as a positive role model because she is inspired many young people to have confidence when using social media to express themselves. Zoella has also spoken about her personal storeys and difficulties for example her mental health issues an anxiety. this builds a relationship between her and the viewers as she's directly communicating with her viewers hoping that her issues can help other people’s issues. Zoella could teach her audience about her identity; She may help a person stuck in the wrong body e.g. transgender. she could motivate her fans to be ambitious and aspirational in life to achieve the best.

 

 

I believe that is Zoella uses stereotypes to do with gender as her YouTube is mostly about makeup, fashion, and beauty tips. this represents her to be girly and feminine which is associated with female. she also uses a lot of pink colours; this reinforces the femininity.