zoella

 

 ZOELLA

 

Zoella represents herself in different ways in a range of videos. When she does collaborations with other Youtubers, she creates the atmosphere as if she’s happy and laughing loads and very lively. When she does a video on her own, she is still cheerful, but she is more engaged with her audience and she needs to get across in her video. Her Instagram still shows her personality and her being very girly e.g. the use of pink connotes her being very sweet and cute. However, Zoella made a post about ‘the best sex toys’, this is showing her age to be quite mature with her sex life and this contrasts with the use of pink a lot in her posts to be ‘charming and cute’.

Zoella focuses on girls as most of her viewers are female so she wanted to create something which will engage them, and this indicates why she sells products which are girly and festive. For example, her book called ‘girl online’ features the word go in it and has a girly vibe to it because it has curly writing with hearts and pink colours, and this stereotypically wouldn't attract boys.

I believe that Zoella hasn’t changed her representation much, because she still posts relevant content e.g. hauls & vlogs. However, I believe she has changed to a certain degree as she has posted about sex toys this could suggest she is trying to fit in with her younger audience as ‘teenagers’.

 

Zoella’s target audience is female teens, this is shown as her content is focused on stereotypical female activities e.g. fashion and makeup! Her use of colours e.g. pink suggest girly stuff and would attract to girls as pink is associated with girls. I believe Zoella is trying to grow her audience this is shown as she blogs about sex toys which shows she’s trying to interest other readers.

 

Zoella makes money via. her YouTube account which she has had since February 2009 and has over 5m subscribers where she posts monthly videos. Zoella has also wrote three books which her sold over 70,000 copies in the first week. She has released all different types of beauty ranges and homeware with boots, which has been very popular with her fans as well as sponsored content on her social media. Zoella has over 9m followers on Instagram and it is predicted that Zoella can earn up to £12,000 per sponsored Instagram post and that is a lot Money in a variety of different ways, but they all add up too big total. in my opinion I believe that Zoella makes easy money, especially because she does sponsored content on Instagram!