How do mainstream films target and maximise their audience ?
Refer to Straight Outta Compton to support your points ( 10 marks)
You should refer to the content and purpose of the film's marketing campaign, the production history and making of the film, use of stars , links to other media industries and products , some mention of the film's content and demonstrate that you understand how this is typical of mainstream film production and promotion
Mainstream films feature well-known famous actors/actresses, they have a popular production company. Mainstream films normally have a bigger budget and can be seen as entertaining. It’s a film that can be widely available the general public, this’ll maximise views and audiences.
Straight Outta Compton was released on 28th August 2015 and was produced by Universal Pictures. It was budgeted at $50 million but Straight Outta Compton made $201.6 million. Straight Outta Compton is seen to be a mainstream film as it has a bigger budget and was produced by Universal Pictures, which is known to be a big production company which has produced several big films.
The members of NWA were involved in the marketing, they produced a marketing campaign to help maximise the views. The campaign was called 'Straight Outta Somewhere', all different stars used this campaign by changing the word 'somewhere' to suit their location. The campaign uses different locations and celebrities, to spread the awareness of the film and the context behind the film. The marketing campaign made a lot of money as it featured over the news and social media. The film had an eye-catching genre of crime, music, biopic film as it focuses on the LA riots and the music of N.W.A. The cast and producers were famous and well-known, this helps the publicity of the film.
In Straight Outta Compton the ending is happy for Dre, this maximises their audience so the audience is satisfied.
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