I, Daniel Blake

Production Background

o   Director = Ken Loach

o   Stars = Dave Johns, Hayley Squires

o   Production value = low budget

o   Production companies = BBC films, BFI, EOne productions

o   Funders = BFI, several French companies and National Lottery

o   Release Date = May 2016

o   Genre = Social Realistic Drama

Ken Loach makes films that follows a storyline of social issues around the world. He has directed films such as; Cathy Care Home and Sorry we missed you.

The film is low budget as it features stars that have had no or very little previous acting experience before.

The BFI and other companies that funded I Daniel Blake because it is a social realistic drama that enforces the reality on the benefit system and shows the lifestyle of two families that are struggling.

BBC must educate, inform and entertain!

Marketing Campaign

The stars have no or very little experience they were seen as ordinary people which links to the realistic atmosphere/sense.

Audience = highbrow (niche & middle class)

The first shot showed a medical setting in a hospital, showing some sort of heart scan. This indicates that the main character is unwell.

The editing is slow and it fades into scenes, the audio is atmospheric, slow and the piano is playing. The trailer does speed up which suggests and creates a dramatic tense mood which portrays the storyline.

The text at the end displays “I, Daniel Blake” portrays death as it looks like the gravestone writing. At the same time, the text is being displayed a heartbeat sound is being played. This links to the ongoing heart problem that Daniel is suffering from.