TIDE advertisement

TIDE Advertisement

Layout/ Images

The main image is in the direct eye line of the printed text. There is a main image of a female hugging soap powder, the audience would easily identify the soap powder as the product. There is also other images like in the bottom right corner, it shows that these two females had no struggles with the highly-boosted soap powder.

 The main image is of a 1950’s housewife. The female is seen ‘hugging’ the soap powder box and the heart animation connotes she’s in love with it.

Text and language

The triplet used helps promote “Tide” as ‘the world’s CLEANEST wash!’  etc. There are several exclamation marks to exaggerate the soap powder of how much this housewife loves it and that this is the best soap powder in the market.

 The skyline shows the advert is directly aimed at women “No wonder you women buy more TIDE than any other washday product!”

This advert is clearly directed to women the direct mode of address of “you women”.

Colour

 The colour used is red, this colour is bold and bright to grab the reader's eyes. The colour corresponds with the soap powder’s packaging colour and the female’s lipstick.

Representation of women

Women are represented to be 1950’s housewives due to the costume, makeup and hairstyle in the advert. The female has glamorous makeup on, a polka dotted dress and a sleek clean hairstyle.

Context/Theory

Zoonen’s theory of that men and women are described differently in the media, this links with stereotypes in the current world and era in the 50’s as women were meant to look after the kids, cook and clean whereas, the men were meant to work to earn money so they could pay for the bills.

Barthe’s theory that all media texts have codes that need to be read. Within this advert, the audience will de code this advert as some text/images have different messages.

Gauntlett states in his theory, that we use all the internet and other media texts to help us create an identify.