Save the children

Save The Children Advertisement


Narrative: 'Most shocking second a day' - it shows the highlight of each day.

Audience: Middle aged working class -it targets the middle age working class as they have kids and this could emotionally effect more.


Media Language

Close ups: The whole advertisement is a close up of her face - some close ups in Water Aid and had long/wide shots. The close ups show her emotions and feelings  as it's based on her story whereas Claudia's story was about her and the community. Towards the end, the solider was puling her cheek and she did't seem happy, her facial expressions displayed the problem still wasn't solved. That action is seen to be done stereotypically by your Grandma (related family) the irony is that she doesn't have any family left. The solider isn't represented in a positive light as her facial expressions don't connote happiness or joy.

Camera Lighting: Throughout the advertisement, the lighting gradually gets darker and colder (linked to binary oppositions)

Editing: The camera shots/movements hit you every second of her day. You can easily notice the cuts in between shots which can suggest a rocky tense mood/feeling.

Sound effects/audio: The audio gives a sense of reality (sirens, sneezing, bombs, gun shots). It mentally affects the audience.

Setting: Establishing shot: The opening shot shows a white British 'happy' family singing happy birthday to her young daughter. It shows homely modern home with a bookcase and radio. In the background of some her shots - there was signs displaying danger "DANGER, WRONG WAY, TURN BACK".


Theory

Binary oppositions: Light vs. Dark