ZOELLA AUDIENCE

 

Zoella

Zoella uses different techniques to target her audience in terms of age, socio-economic group, and psychographics.

Gender

Zoella’s target audience of females is shown as she posts a lot of emotive content of how she deals with her issues e.g. her anxiety. These appeals and would engage to younger female who are worried about the problems they face. Zoella is shown as a female by her appearance and content. Zoella wears make up, nice clothing and always has her hair stylised. Her content includes fashion, make up & relationships this would also appeal to a stereotypical female audience.

Age

Zoella uses a lot of different social media accounts e.g. Instagram, snapchat, YouTube etc. These types of social media applications most prominently used by this age group. Zoella uploads all different posts about her daily activities such as: shopping, eating at fast food restaurants etc. This would interest her target audience of 13-24-year olds as this is some of their daily interests.

Socio-economic

Zoella targets BC1C2 (socio-economic group) this is shown as she has built partnerships with a range of companies who represent high street fashion at value prices e.g. H&M and ASOS. Zoella shows her house to be a place of fun as an ideal teenager environment, this explains why the target audience is mainly young adults or teens!

Psychographics

Zoe Sugg is known for her famous relation ship with Alfie, they have recently heard they are having a baby girl soon. the weather is on Trent she's constantly changing her latest fashions or vlogging about all different types of stuff people associate her to be a social butterfly. she's also recognised as a female due to her content and appearance as mentioned previously, she talks a lot about makeup relationships and fashion.

 

I now believe that Zoella is trying to attract a much older audience now due to her age as she is getting older for example she made a video on making a chocolate cake or making cookies for the kids and having a chilled get ready morning. This seems as if it is starting to engage parents/carers due to the different activities she is doing e.g. baking & chilling.