Newspapers - The Times and The Mirror

SECTION B: Newspaper

 

Tabloid vs. Broadsheet

 

Each of these newspaper types are different, the tabloid has the most popular newspaper and they tend to have red mastheads and write short stories but have a higher ratio of pictures to text. The middle market is in the middle in between tabloids and broadsheets. Broadsheets have a higher ratio text to images.

Older people are more likely to read a broadsheet newspaper. They are interested in the stories whereas, the younger generation prefers more pictures rather than a lot of reading through the text.

 

 TABLOID: THE SUN & THE MIRROR

BROADHSEET: THE GUARDIAN & THE TIMES

 

THE TIMES

 

1. Who owns News Corp?

    A. Walt Disney

 

2.What other companies belong to News Corp?

    A. News Corp owns US papers such as; New York Post and The Wall Street Journal.

 3. Do News Corp own any other newspapers?

A.    New Corp owns some national and local newspapers in Australia.

 

4. What ways can audiences access this newspaper?

A. Online and in- store

 

5. Visit the website of some of the newspapers News Corp owns and read some of their articles. What political agenda do they hold?

 

A.     They hold a right-wing side, as they support conservatives and Brexit. Evidence can be found in their newspapers about Brexit, where they boost about Boris Johnson.

 

8. Who is the intended readership (audience) for The Times. You must consider the demographic profile and the psychographic profile.

A. The Times’s target audience is middle-class people aged over 35 who support conservatives.

 

 

THE MIRROR

 

1.     Who owns Reach Plc?

A.The CEO is Jim Mullen.

 

2. What other newspapers do Reach Plc own?

A. The Reach plc known as trinity mirror and other newspapers such as; Manchester evening news and daily record.

 

 3. What ways can audiences access this newspaper?

A. Online and in store

 

4. Visit the website of some of the newspapers Reach Plc owns and read some of their articles. What political agenda do they hold?

A. The Mirror is left-wing and support labour. This evidence is shown as issues of The Mirror as they don’t support Brexit.

 

6. Who is the intended readership (audience) for The Daily Mirror. You must consider the demographic profile and the psychographic profile.

A. The Daily Mirror’s audience is over 35 and working-class labour supporters (left-wing).

Empire Analyse

 

I have chosen to analyse this entertainment magazine because this is magazine cover promotes the new Terminator film. The terminator has a big audience therefore, loads of people are likely to read this entertainment due to watching and enjoying the terminator.

Codes and Conventions

The models are engaging with the target audience as this magazine uses direct mode of address. The magazine front cover has a colour schemes of grey, white, black and red. This scheme follows a dark colour path, this portrays the movie. The black, grey and white portrays the death within the film and the red portrays the blood and hurt in the film.

The camera shot is a medium shot which allows the audience to see above the model’s waist/hips. This helps the audience explores the model's customers, which may indicate the genre e.g. in the magazine they are holding guns.

Representation

This is a positive representation of the two models’ (male and female), as they are the good people. They portray themselves as strong and powerful as they are positioned with a weapon ready to kill enemies/or defend. The representation is constructed strongly, as the costumes, facial expressions and props help the audience build an opinion on the two models.

Industry Context

The film magazine is called Empire, the editor is Terri White and the first issue was published in May 1989, the circulation of this magazine is 81,221 per issue. Empire markets itself via. online, twitter, Facebook and etc, this helps create a wider audience mainly targeting the younger generation via. social media.

Cross Media Products

I have not discovered any cross media products on my analysis.

Audience

The target audience is working-class males and females who are aged from 16 to 30. I can tell this is valid due to Empire marketing themselves online and on social media rather than a radio or newspaper.